Rethinking member retention with CRM data and AI
Dom Provenzano · Staten Island Chamber of Commerce
Member retention as a year-round strategy: using CRM data intentionally, building smarter touchpoints, and practical AI tools that focus staff time on the members who need it most.
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Ted Wind talks with Dom Provenzano, Marketing, Communications, and Member Relations Manager at the Staten Island Chamber of Commerce in New York City, about rethinking member retention. Dom shares how chambers can treat retention as an ongoing strategy rather than a renewal reminder, build personalized touchpoints throughout the membership year, use CRM data to spot member needs and drop risk, and where practical AI tools help teams focus their time on the members who need it most.
Transcript coming soon. In the meantime, you can listen to the full episode on Spotify, Apple Podcasts, or YouTube.
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